--- title: "Sell Cosmetics in China: NMPA & Import | JOLY" url: https://jolyimport.com/ description: "JOLY handles NMPA registration, customs clearance, and domestic responsible person — one partner, complete service for importing cosmetics to China." lang: en --- YOUR COSMETICS · LEGALLY SELLABLE IN CHINA # Your Products, Legally Sellable in China. Send us your products. We make them legally sellable in China. Trademark secured, NMPA registration passed, customs cleared, domestic responsible person appointed — ready for retail. Four outcomes, one team, one contract. You don't set up a Chinese company. You don't manage three vendors. You don't learn Chinese regulations. Get Your Free Assessment: https://jolyimport.com/assessment Or read our free China entry guides → (https://jolyimport.com/blog) 23 Years in cosmetics industry 80+ brands served GMPC-Certified Facility in Guangzhou Licensed Customs Broker One Team No handoffs 48-Hour Pre-Screen If it can't pass, you don't pay ## The Problem We Solve We built JOLY because you don't need three services — you need one result. Most overseas brands give up on China long before their first shipment. The regulations look impenetrable, every agency handles just one piece of the puzzle, and you end up coordinating three vendors who never speak to each other. You don't want three services. You want your products on Chinese shelves. JOLY is different. We don't sell services — we deliver one result: your products, legally sellable in China. Trademark secured. NMPA registration passed. Customs cleared. Domestic responsible person appointed. One team handles all four — so you never coordinate between companies again. Joly operates strictly as an import service provider. We do not develop, manufacture, or market our own cosmetic brands. Your formulas, product designs, and brand assets remain exclusively yours. Our GMPC-certified facility exists solely as optional infrastructure — it is never used to develop competing products. One team. One contract. One point of contact. Four outcomes — that's the deal. These are the things we do behind the scenes to deliver that one result: - **Registration.** We prepare and file your NMPA dossiers, from ingredient compliance to safety assessment and label review. - **Customs & Logistics.** Our licensed brokerage and cosmetics-grade warehousing move your goods from origin port to Chinese shelves. - **Domestic Responsible Person.** We act as your legal entity in China, holding regulatory accountability so you don't have to incorporate. - **Trademark Registration Facilitation.** If you don't have a Chinese trademark yet, we handle the search, filing, and acceptance notice tracking. You need this before NMPA can proceed. Go deeper: NMPA registration guides → (https://jolyimport.com/blog?category=nmpa)Customs & logistics guides → (https://jolyimport.com/blog?category=customs) Before JOLY - Three vendors, three contracts, zero coordination - Registration rejected over an ingredient nobody checked first - Shipments stuck at customs for weeks - $50K+/year to incorporate a Chinese entity — or 3 vendors with no accountability With JOLY - One team, one contract, one point of contact - Full formula screened against China's ingredient directory before you pay - Cosmetics-specialist brokers clear goods fast - One team. One contract. Legal accountability included. 23+ Years of cosmetics industry experience 80+ Brands served worldwide 30+ Countries served 200+ Partner factories & facilities Image: Premium cosmetics products displayed on a counter in a high-end Chinese department store (https://jolyimport.com/assets/retail-counter-C2QcmULu.jpg) Where your brand ends up: premium counters and shelves across China — reached through compliant registration, clean customs and a local responsible person. ## The JOLY Guarantee If your products can't pass, you don't pay. ### If Your Products Can't Pass, You Don't Pay. Before you sign anything, we run a 48-hour ingredient compliance pre-screen on your full formula — every ingredient checked against China's Inventory of Existing Cosmetic Ingredients (IECI). If your products can't pass NMPA registration due to ingredient restrictions, we won't take your business. We won't charge you a cent. We only accept brands we're confident we can get through. Your biggest risk is paying for a registration that fails. We remove that risk before you spend a dollar. 1. 1 #### Submit Your Formula Send us your full ingredient list. Confidential. No commitment. 2. 2 #### 48-Hour Pre-Screen Every ingredient checked against China's IECI. We identify any restrictions, required documentation, or red flags. 3. 3 #### Go / No-Go Decision If your formula passes, we proceed with confidence. If it can't pass, we tell you why — and don't charge you anything. ## Our Services One result. Four outcomes. One team. OUTCOME 01 ### Trademark Secured NMPA registration requires a Chinese trademark. If you don't have one, we handle the entire process: CNIPA database search, application filing via our partner attorney, and acceptance notice tracking. You get the filing receipt in about one month — enough to start NMPA immediately. Full registration runs in the background. Trademark Search Filing Acceptance Notice NMPA won't proceed without a Chinese trademark — and most brands find out too late. Trademark & NMPA guides →: https://jolyimport.com/blog?category=nmpa OUTCOME 02 ### Domestic Responsible Person Chinese law requires every imported cosmetics brand to have a local entity holding regulatory accountability. We serve as yours — no need to incorporate a Chinese company, hire staff, or rent an office. We interface with NMPA on your behalf and hold legal responsibility. Regulatory Rep NMPA Liaison Annual Compliance Setting up a China entity costs $50K+/year, and finding a trustworthy local partner is risky. Import & filing guides →: https://jolyimport.com/blog?category=import OUTCOME 03 ### NMPA Registration & Filing Every cosmetic product sold in China must be registered or filed with the National Medical Products Administration. We prepare your full dossier — ingredient compliance, safety assessments, product testing coordination, label review — and submit it on your behalf. Filing Compliance Safety Assessment Regulations seem impossible, and agencies charge for every revision. NMPA registration guides →: https://jolyimport.com/blog?category=nmpa OUTCOME 04 ### Customs Clearance & Logistics We handle the entire import supply chain — from your overseas warehouse to Chinese retail shelves. Our licensed brokerage specializes in cosmetics, so we navigate every HS code, every inspection rule, every document. Your goods clear fast. Import Declaration Sea & Air Freight Warehousing General brokers don't understand cosmetics — shipments sit stuck for weeks. Customs & logistics guides →: https://jolyimport.com/blog?category=customs Four outcomes. One team. One contract. You don't buy four services — you buy one result. Trademark service applies only if you don't already have a Chinese trademark. If you do, we skip this step and go straight to NMPA. ## How It Works Three steps. That's it. We handle everything in between. 1 ### Tell Us About Your Brand Share your product list and formulations. Within 48 hours, you receive a free China entry assessment — including a full ingredient compliance pre-screen against China's IECI, which registration pathway fits (general vs. special cosmetics), estimated costs, a realistic timeline, and a trademark status check. If you don't have a Chinese trademark yet, we'll include trademark facilitation in your plan. If your formula can't pass, we tell you — and don't charge you a cent. Free · No commitment · 48-hour turnaround · If it can't pass, you don't pay Start Your Assessment → (https://jolyimport.com/assessment) 2 ### We Handle Everything One project manager oversees your entire entry — in English. NMPA registration, customs setup, domestic responsible person appointment, logistics. You get weekly progress reports: what we did, what's next, and any decisions we need from you. No jargon. No chasing vendors. No surprises. English-speaking PM · Weekly reports · One point of contact 3 ### Your Products Reach China Your products clear customs, enter our warehouse, and ship to retailers, e-commerce fulfillment centers (Tmall, JD, Douyin), or direct to consumers anywhere in China. For 12 months, we monitor NMPA regulatory updates and alert you within 72 hours if anything affects your products. Ongoing compliance, restocking, and SKU expansion — all handled by the same team. Nationwide distribution · 12-month regulatory alerts · Scale at your pace Talk to Us → (https://jolyimport.com/assessment) Start Free Assessment → (https://jolyimport.com/assessment) Curious how long it takes in practice? Read real client case studies → (https://jolyimport.com/blog?category=case) ## Included at No Extra Cost Three things most agencies charge extra for. Yours included. Valued at $500 ### 48-Hour China Entry Assessment Send us your product list and formulas. Within 48 hours, you receive a personalized report: which NMPA pathway fits, ingredient pre-screening results, estimated timeline, cost breakdown, and channel recommendation (general trade vs. cross-border e-commerce). No cost. No commitment. Valued at $2,400/year ### Dedicated English-Speaking PM + Weekly Reports From day one, you get one project manager who oversees your entire entry — in English. Every week, you receive a progress report: what we did, what's next, and any decisions we need from you. No chasing vendors. No “that's not our department.” No surprises. Valued at $1,500/year ### First-Year Regulatory Change Alerts After your products are registered, we don't disappear. For 12 months, we monitor NMPA regulatory updates. If any change affects your products, we alert you within 72 hours with a clear action plan. Plus a quarterly compliance health check on all your registered SKUs. Total value: $4,400+. Yours included with every package. No fine print. ## Import Service These are the 8 things we handle behind the scenes — so you don't have to. You won't need to understand or manage any of these. This is our work, not yours. 01 NMPA Filing Agent We register your products with the National Medical Products Administration — dossiers, safety assessments, ingredient compliance. We handle this 02 Cosmetics Import Agent We act as your import agent, managing the entire overseas-to-China supply chain from purchase order to delivery. We handle this 03 Import Documents We prepare all required import documentation: certificates of origin, test reports, ingredient declarations, customs forms. We handle this 04 Overseas Delivery We coordinate with your warehouse or factory to arrange export packing, booking, and origin-port dispatch. We handle this 05 Import Sea & Air We manage international freight — sea freight for cost efficiency, air freight for urgent launches — with full tracking. We handle this 06 Domestic Customs Clearance Our licensed brokers handle customs declaration, duty/tax payment, inspection, and release — specialized in cosmetics. We handle this 07 Professional Cosmetics Warehouse Bonded and non-bonded warehousing with cosmetics-grade temperature control, batch tracking, and FEFO inventory. We handle this 08 Logistics & Distribution Last-mile delivery to retailers, e-commerce warehouses (Tmall, JD, Douyin), or direct-to-consumer nationwide. We handle this Want to understand the details behind any of these steps? Customs & logistics guides →: https://jolyimport.com/blog?category=customs Import step-by-step guides →: https://jolyimport.com/blog?category=import ## Common Questions The things overseas brands ask us before they sign. ### How long does it take to get my products on Chinese shelves? ### Do I need to set up a company in China? ### What if my ingredients aren't allowed in China? ### How much does the whole process cost? ### Do I need a Chinese trademark to sell my cosmetics in China? ### How much does trademark registration cost? ### How is JOLY different from other agencies? ### Do you have your own cosmetic brand? ### What happens if my ingredients can't pass the pre-screen? ### How many brands do you take on per year? ### What's included at no extra cost? ### Do I get the same level of service after my products are registered? Still have questions? Read our detailed China entry guides → (https://jolyimport.com/blog) ## Latest Insights Practical guides and regulatory updates for international cosmetics brands entering China. View All → (https://jolyimport.com/blog) NMPA Registration ### 2026 NMPA Sunscreen Registration Rules: A Guide for Brands Essential compliance updates for imported sunscreens entering China in 2026, covering full safety reports, UV testing, and raw material code requirements. JOLY Regulatory Team • Aug 11, 2026 • 4 min read https://jolyimport.com/blog/2026-nmpa-sunscreen-registration-rules NMPA REGISTRATION NMPA Registration ### How to Register Cosmetics with NMPA: A Step-by-Step Guide for 2026 A practical guide to NMPA cosmetics registration in China for 2026. Learn filing steps, safety assessments, and common pitfalls directly from experts. JOLY Regulatory Team • Aug 10, 2026 • 6 min read https://jolyimport.com/blog/how-to-register-cosmetics-nmpa-china NMPA REGISTRATION NMPA Registration ### Domestic Responsible Person for China Cosmetics: What Foreign Brands Need to Know Foreign cosmetics brands must appoint a domestic responsible person in China before filing with NMPA. Learn the legal duties, risks, and setup options. JOLY Regulatory Team • Aug 7, 2026 • 4 min read https://jolyimport.com/blog/domestic-responsible-person-china-cosmetics Read More Insights →: https://jolyimport.com/blog ## Explore JOLY Every service and guide, one click away — start with the topic closest to your launch. ### Our services - Chinese trademark registration for cosmetics brands Secure your Chinese trademark first — it is a legal prerequisite for NMPA filing. - Domestic responsible person (DRP) service in China A licensed Chinese entity that legally holds your registrations and fronts the NMPA. - NMPA registration and filing for imported cosmetics Ingredient review, safety assessment, testing coordination and filing submission. - Cosmetics customs clearance and China import logistics Chinese labelling, HS classification, port inspection and delivery to your warehouse. - Get a free China market access assessment for your brand: https://jolyimport.com/assessment ### Guides by topic - NMPA registration guides: https://jolyimport.com/blog?category=nmpa - Cosmetics import guides for China: https://jolyimport.com/blog?category=import - Customs clearance and logistics articles: https://jolyimport.com/blog?category=customs - China beauty market entry strategy: https://jolyimport.com/blog?category=strategy - NMPA policy and regulation updates: https://jolyimport.com/blog?category=policy - Brand case studies and timelines: https://jolyimport.com/blog?category=case - Browse all China cosmetics insights: https://jolyimport.com/blog ### Latest articles - 2026 NMPA Sunscreen Registration Rules: A Guide for Brands: https://jolyimport.com/blog/2026-nmpa-sunscreen-registration-rules - How to Register Cosmetics with NMPA: A Step-by-Step Guide for 2026: https://jolyimport.com/blog/how-to-register-cosmetics-nmpa-china - Domestic Responsible Person for China Cosmetics: What Foreign Brands Need to Know: https://jolyimport.com/blog/domestic-responsible-person-china-cosmetics - NMPA Cosmetics Ingredient Requirements: IECI Checklist for Foreign Brands: https://jolyimport.com/blog/nmpa-cosmetics-ingredient-requirements-ieci - Importing Cosmetics to China: Complete Guide to Customs and Clearance: https://jolyimport.com/blog/importing-cosmetics-china-customs-clearance - How Long Does NMPA Registration Take? Timeline and Cost Breakdown: https://jolyimport.com/blog/nmpa-registration-timeline-cost - Sell Cosmetics in China: Legal Requirements for Foreign Brands: https://jolyimport.com/blog/sell-cosmetics-china-legal-requirements - Cosmetics Labeling Requirements in China: Chinese Label Guide for Importers: https://jolyimport.com/blog/cosmetics-labeling-requirements-china ## Why We Can't Take Everyone This isn't a scarcity tactic. It's the physical limit of legal accountability. As your Domestic Responsible Person, we hold legal liability with Chinese regulators. If your product has a compliance issue, NMPA comes to us — not you. That means we can't take unlimited clients. We cap at 24 new brands per year — no more than 2 per month. Each project manager handles only 2 brands at a time. This isn't marketing. It's the physical limit of legal accountability. We'd rather serve 24 brands exceptionally than 100 brands adequately. 24 New brands per year 2 Max per month 2 Brands per project manager ### What this means for you - We only accept brands we're confident we can get through - Your project gets real attention, not assembly-line treatment - When you need us, we're not spread thin across 50 clients - If we take you on, we're all in Check if we have capacity for your brand → (https://jolyimport.com/assessment) ## Get Your Free China Entry Assessment Tell us about your brand. Within 48 hours, you'll receive a personalized assessment covering: Or email us directly at info@jolyimport.com - Which registration pathway fits your products (general vs. special cosmetics) - Full ingredient compliance pre-screen against China's IECI — if it can't pass, you don't pay - Trademark status check — we'll tell you if you need one and include it in your plan - Estimated timeline from filing to first shipment - Cost breakdown — registration, customs, responsible person, logistics - Recommendation: general trade vs. cross-border e-commerce 48-Hour Turnaround No waiting weeks for a response 100% Confidential Your formulas and business info stay private No Obligation Free assessment, no commitment required If it can't pass, you don't pay 48-hour ingredient pre-screen before you commit We cap at 24 new brands per year. Submitting now holds your place — no payment required. ### Request Your Assessment Fill in what you know — we'll ask for the rest later. ## Structured data ```json [ { "@context": "https://schema.org", "@type": "Organization", "@id": "https://jolyimport.com/#organization", "name": "Shanghai Joly Moment Digital Technology Co., Ltd.", "alternateName": "JOLY", "url": "https://jolyimport.com/", "email": "info@jolyimport.com", "description": "JOLY helps overseas cosmetics brands enter China with trademark registration, domestic responsible person, NMPA registration and customs clearance.", "address": { "@type": "PostalAddress", "addressLocality": "Shanghai", "addressCountry": "CN" }, "areaServed": [ "CN", "GB", "FR", "IT", "US" ], "knowsAbout": [ "NMPA cosmetics registration", "China domestic responsible person", "Chinese trademark registration", "Cosmetics customs clearance in China" ], "contactPoint": [ { "@type": "ContactPoint", "contactType": "sales", "email": "info@jolyimport.com", "availableLanguage": [ "en", "zh-Hans" ], "areaServed": [ "CN", "GB", "FR", "IT", "US" ] } ] }, { "@context": "https://schema.org", "@type": "WebSite", "@id": "https://jolyimport.com/#website", "name": "JOLY", "url": "https://jolyimport.com/", "inLanguage": "en", "publisher": { "@id": "https://jolyimport.com/#organization" } }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How long does it take to get my products on Chinese shelves?", "acceptedAnswer": { "@type": "Answer", "text": "For general cosmetics (skincare, haircare, makeup), NMPA filing typically takes 4-8 months. For special cosmetics (sunscreen, hair dye, etc.), registration takes 8-12 months. Once registration is approved, the first import shipment clears customs in 2-4 weeks. We give you a realistic timeline in your free assessment — no false promises." } }, { "@type": "Question", "name": "Do I need to set up a company in China?", "acceptedAnswer": { "@type": "Answer", "text": "No. That's exactly what the “Domestic Responsible Person” service is for. Chinese regulations require a local entity to hold regulatory accountability — we serve as yours. You don't need to incorporate, hire staff, or rent an office in China. We're your legal presence." } }, { "@type": "Question", "name": "What if my ingredients aren't allowed in China?", "acceptedAnswer": { "@type": "Answer", "text": "This is the #1 reason applications get rejected. That's why your free assessment includes an ingredient compliance check — we review your full INCI list against China's positive ingredient lists before you spend a dollar. If something doesn't comply, we tell you upfront and suggest reformulation options." } }, { "@type": "Question", "name": "How much does the whole process cost?", "acceptedAnswer": { "@type": "Answer", "text": "It depends on your number of SKUs, product type (general vs. special cosmetics), and whether you choose general trade or cross-border e-commerce. Typical range: $8,000–$30,000 for registration, $1,500–$3,000/year for responsible person service, plus per-shipment customs and logistics fees. We give you an exact quote in your assessment — no hidden costs." } }, { "@type": "Question", "name": "Do I need a Chinese trademark to sell my cosmetics in China?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. NMPA requires a Chinese trademark before your registration or filing can proceed. You need either a full registration certificate (注册证, 10-12 months) or just an acceptance notice (受理通知书, approximately 1 month). The acceptance notice is sufficient to start NMPA filing. If you don't have a Chinese trademark yet, JOLY handles the entire process for $350 — trademark search, application filing via our partner attorney, and acceptance notice tracking. This runs in parallel with your pre-screening, so it adds minimal time to your timeline." } }, { "@type": "Question", "name": "How much does trademark registration cost?", "acceptedAnswer": { "@type": "Answer", "text": "JOLY charges $350 total for trademark registration facilitation: $300 service fee (search, document preparation, filing coordination, follow-up) plus $50 government filing fee at cost. This covers up to 10 sub-classes. Additional sub-classes are $5 each at cost. We intentionally price this as a low-margin entry service — the goal is to help you get started, not to profit from it. If you already have a Chinese trademark or acceptance notice, skip this step entirely." } }, { "@type": "Question", "name": "How is JOLY different from other agencies?", "acceptedAnswer": { "@type": "Answer", "text": "Most agencies handle one segment — registration OR customs OR responsible person. You become a coordinator managing multiple vendors. JOLY is the only partner that covers all three core services (registration, customs, and responsible person) under one roof — backed by our own GMPC-certified facility for infrastructure support. When something goes wrong, there's one phone number to call — not three." } }, { "@type": "Question", "name": "Do you have your own cosmetic brand?", "acceptedAnswer": { "@type": "Answer", "text": "No. Joly is strictly a service company. We never develop, manufacture, or market competing products. Your brand and your formulas remain exclusively yours. Our manufacturing capability exists solely to provide infrastructure support to our import service clients — never to build our own product lines." } }, { "@type": "Question", "name": "What happens if my ingredients can't pass the pre-screen?", "acceptedAnswer": { "@type": "Answer", "text": "We tell you exactly which ingredients are restricted and why. If there's a reformulation path, we'll advise on alternatives. If the formula fundamentally can't pass, we don't take your business and we don't charge you anything. The pre-screen is free — that's the guarantee." } }, { "@type": "Question", "name": "How many brands do you take on per year?", "acceptedAnswer": { "@type": "Answer", "text": "We cap at 24 new brands per year — no more than 2 per month. As your Domestic Responsible Person, we hold legal liability with Chinese regulators, so we physically can't take unlimited clients. We'd rather serve 24 brands exceptionally than 100 brands adequately." } }, { "@type": "Question", "name": "What's included at no extra cost?", "acceptedAnswer": { "@type": "Answer", "text": "Three things most agencies charge extra for: (1) a 48-hour China entry assessment with full ingredient pre-screen, valued at $500; (2) a dedicated English-speaking project manager with weekly progress reports, valued at $2,400/year; (3) first-year regulatory change alerts with 72-hour notification and quarterly compliance checks, valued at $1,500/year. Total value: $4,400+ — included with every package." } }, { "@type": "Question", "name": "Do I get the same level of service after my products are registered?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. For 12 months after registration, we monitor NMPA regulatory updates and alert you within 72 hours if any change affects your products. You also get a quarterly compliance health check on all your registered SKUs. Ongoing compliance, restocking, and SKU expansion are all handled by the same team." } } ] }, { "@context": "https://schema.org", "@type": "ProfessionalService", "@id": "https://jolyimport.com/#service", "name": "Shanghai Joly Moment Digital Technology Co., Ltd.", "alternateName": "JOLY", "url": "https://jolyimport.com", "description": "JOLY handles NMPA registration, customs clearance, and domestic responsible person — one partner, complete service for importing cosmetics to China.", "email": "info@jolyimport.com", "areaServed": "CN", "parentOrganization": { "@id": "https://jolyimport.com/#organization" }, "serviceType": [ "Chinese Trademark Registration", "NMPA Registration & Filing", "Cosmetics Customs Clearance & Logistics", "Domestic Responsible Person" ] }, { "@context": "https://schema.org", "@type": "WebPage", "@id": "https://jolyimport.com/#webpage", "url": "https://jolyimport.com/", "name": "Sell Cosmetics in China: NMPA & Import | JOLY", "description": "JOLY handles NMPA registration, customs clearance, and domestic responsible person — one partner, complete service for importing cosmetics to China.", "inLanguage": "en", "isPartOf": { "@id": "https://jolyimport.com/#website" }, "about": { "@id": "https://jolyimport.com/#organization" }, "breadcrumb": { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://jolyimport.com/" } ] } } ] ```